Sweating for the Wedding: azur fit Launches ‘Bride to Be’ Collection with Influencer allegra filippetti
Just in time for bridal season, Canadian activewear brand, Azur Fit unveils its brand-new ‘Bride to Be’ Collection, created in collaboration with engaged Canadian influencer Allegra Filippetti – launching May 13th
Behind the collection
Azur is the intersection of fitness and fashion. Bringing you function and style with gorgeous colour palettes and the most flattering cuts. “When we heard our favourite creator was engaged, we couldn’t resist the idea of a collaboration. A bridal range for brides to be. We got straight to work designing the perfect sets for everything from pre-wedding pilates to honeymoon mornings. We are so excited to introduce our Bride To Be collection with @allegrafilippetti”
This is Azur’s first activewear bridal line, born from an evident shared passion between of Azur Fit’s founder Erin and Allegra, for empowering women during one of the most exciting *and sometimes overwhelming* chapters of their lives. From morning workouts to dress fittings, this collection was made to move with you.
“A bridal activewear collection designed with love by Allegra. Made for your pre-wedding workouts, bachelorette getaways and just married moments. Dropping May 13th at 11am et, save the date.” – @AZURFIT
what’s in THE COLLECTION
Think buttery-soft, breathable, and cozy bridal-ready fits —each piece crafted in a soft, neutral palette with subtle nods to “something new.”
FOR THE BRIDE: The Allegra Bra and Cross waist Short in White
FOR THE BRIDESMAID: Tie the Knot Bra and Cross waist Short in Blush
about the brand
Azur Fit is a Canadian-owned activewear brand that seamlessly blends fitness and fashion, offering elevated essentials designed to empower women in their daily lives. Founded by Erin Dubs, a serial entrepreneur and fitness enthusiast, the brand is rooted in Toronto and emphasizes creating versatile pieces that transition effortlessly from workouts to everyday wear.
Azur Fit's collections are thoughtfully designed to flatter the female form, featuring buttery-soft fabrics that resist pilling, repel pet hair, and maintain their color wash after wash. With a focus on innovation, the brand ensures maximum confidence through features like no front seams and high squat-proof ratings.
Committed to sustainability, Azur Fit utilizes 100% biodegradable shipping mailers, recyclable hang tags, and reusable garment bags. The brand consciously avoids fast fashion trends, favoring timeless muted tones and neutrals that never go out of style. Additionally, they repurpose scrap fabrics into functional accessories to reduce waste.
The brand's small, female-led team is dedicated to filling gaps in the market by offering functional, versatile, and stylish activewear that resonates with modern women.
Shop the Bride To Be collection on May 13th at AZURFIT.COM
