What Is A Trunk Show? (And Why You Should Attend One)
If you're shopping for your wedding dress (or even a standout piece for a special event), chances are you’ve come across the term “trunk show.” But what exactly is it? And is it worth attending one?
Let’s break it down.
What Is a Trunk Show?
A trunk show is a special event held at a bridal boutique or fashion retailer where a designer brings in their newest collection—often including pieces not typically carried in-store, for only a short period of time!
Think of it as an exclusive, behind-the-scenes preview of a designer’s line, often accompanied by expert advice, personal fittings, and special incentives.
Trunk shows usually run for a limited time—typically a weekend—so appointments book up fast!
"It’s a wonderful opportunity, also keeps it a bit exclusive for you, since they are dresses we don’t always carry in the store all the time, meaning that people wouldn’t have access to them 24/7"
– says Erin Nicole, Bridal Stylist on Bisou Bridal’s Ines Di Santo Trunk Show in May in Vancouver, BC.
Why You Should Attend A Trunk Show
1. Access to the Full Collection
Most bridal boutiques carry a curated selection from each designer, but at a trunk show, you get to see and try on the entire collection or the newest collection. That means more styles, more variety, and possibly the dress you wouldn’t have seen otherwise.
2. Meet the Designer or Their Team
At some trunk shows, the designer or their brand rep is present to offer styling tips, suggest customizations, or talk through the inspiration behind each design. This personal touch can make your experience even more memorable—and help you feel more confident in your choice.
3. LIMITED-TIME savings
Many trunk shows offer a discount or perk if you purchase during the event. This could be a price reduction, free customizations, or expedited delivery. It’s a great opportunity to save on a high-end designer gown.
"We only ever offer incentives during a trunk show. It’s really one of the only times the dress with come with a perk," says Erin from Bisou Bridal
4. makes it exclusive for you
Trunk shows often preview the newest collections before they officially hit boutiques. That means you could be among the first to wear a brand-new style that hasn’t even been released to the general public.
Tips for Attending a Trunk Show
Book early – spots fill up quickly! Pending the designer there may or may not be a fee to book your appointment
Come prepared – bring inspiration photos, your budget, and any decision-makers.
Be open-minded – bridal boutique stylists may suggest styles you hadn’t considered.
Dress comfortably – you’ll be trying on several gowns.
Don’t feel pressured – only say yes if it truly feels right.
If you want a more personalized shopping experience with access to exclusive styles and perks, a trunk show is absolutely worth attending. Whether you walk away with the dress or just new inspiration, it’s a bridal event you won’t forget.
Ready to find a trunk show near you? Check your favorite designers’ websites or call your local bridal boutiques to see what’s coming up!
Bisou Bridal’s upcoming Trunk Shows:
JUNE 4-8 OUMA COUTURE
JUNE 13-15 GALIA LAHAV
JUNE 20-22 KHYA
